‘They see the potential’: why J-Lo and Gillette want a piece of the eSports action

With superstar backers and sponsorship from mainstream brands, competitive video gaming is hitting the big time

If there are any doubts that computer games can become a mainstream spectator sport, then Jennifer Lopez and Stan Kroenke are not listening.

The superstar singer and Arsenal’s majority shareholder have both put money into eSports teams, as the gaming competitions with millions of followers worldwide aim for even greater public appeal. Lopez has bought into a team franchise for the new Overwatch League, in which teams from cities such as Seoul, San Francisco and London play Overwatch, a mass-participation shooting game. The global competition for the game, which launches in January, also includes the LA Gladiators, run by Kroenke, a serial sports entrepreneur.

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