Owning a business means being in charge of its every aspect. Being the owner implies taking care of things that directly relate to what you do as well as everything that surrounds it. While there could be people helping you do certain things it ultimately falls upon you as the owner and the founder to make the final decision, to take initiative, and to continue the progress. And when things go south and there are challenges ahead, it is you who have to lead the charge and start picking things up.
Basically, running your own business is a constant responsibility that does not really allow for time off, at least not in the traditional sense of leaving everything in order to take a rest. There will always be something to devote additional time and resources to and that does not have to be a bad thing. Being your own boss and having your own business is also fun, liberating, and way better than working for somebody else. Because of all the different responsibilities and tasks that come with being the boss, you need to start thinking about how you can make at least some areas easier.
Whenever you can take a shortcut or implement some new changes that make things better and more optimal, you do it. Doing so will make it easier for you and for your team, and allow you to have more free time for other things. One thing that every business needs is a good reputation, and in contemporary markets that is not always so easy to come by. Even if you have it, who is to say you cannot have it tarnished or taken away?
Something that has become a universal solution to the problem of reputation are reviews, online comments and experiences shared by past customers. Everyone opts to visit Google reviews whenever they are thinking of picking a certain business. Why is that, and is it really that important? It is not only important but crucial and in this article, we tell you why. Read on to learn why Google reviews are important for your local business. Check here for more info about this.
1. Everyone Uses It
The biggest reason why you should be concerned about the state of your local business on Google reviews is simple. Very simple. Everyone who uses the internet, and that is the majority of the planet, uses Google for most of their browsing especially when they want to find out about something. On top of that, Google has the best and most reliable information and has become synonymous with looking for answers online. It is enough to type the name of anything, business or otherwise, into its search bar and there are millions of results displayed. And if you add the term “review” next to the name of a business, you will be presented with everything the people have said about it. Best believe that your business is no exception. People like to share their experiences, good and especially bad, so that other customers or clients know before they visit a company. Positive reviews are important for your business because it means more people coming through your doors and picking you over the competition.
2. Your Local Community Is Crucial
Most customers first look for the nearest solutions before they have to opt for something that is far away. When you run a local business, your local community is your lifeline. The people who know you personally and who share the same hometown with you will always make up the bulk of your customers.
For this reason, your reviews have to be mostly positive, if not spotless, from the customers who are from the same community. You first become successful locally and then spread to further areas. Without local support and satisfied customers, your business cannot grow. You can also ask the people who know you not to forget to leave reviews based on their experiences. You cannot really do that with others. Making sure you treat them right will reflect itself on your Google review page and everyone will be able to see it.
3. It Is Free Publicity/Marketing
All of this is important for another very important reason, that of spreading your image and brand. In other words, with positive feedback from the people whom you have served, you get free publicity and marketing online. Leaving a review like this is entirely free for the users. Having a Google account is free of charge, and it is all it takes for somebody to be able to leave a review.
The more of them you have and the more positive they get, the better your online image will be. Soon, when somebody from out of town or a tourist searches for a product or service you are offering, your business will be at the very top of the list together with your location on Google Maps. Such free advertising is rarely possible elsewhere. Not even social media can do much for your business despite being free.
4. You Do Not Actually Do Anything Extra
If you make sure that you are professional and fair, that you show respect to your customers and that you value their opinion, you will be considered a good business. If you treat each and every person who entrusts you with their time and money and cater to their needs no matter what they are, you will have done a marvelous job. Even if you come across a problematic customer who is not willing to cooperate, you can handle it professionally.
Now all of these things are what any good business should be doing. If you are one of them, it will be reflected on your Google reviews since the customers will have nothing but good things to share about their experiences. What this means is that you are not doing anything extra to have good reviews. You are just running your business the right way and enjoying the benefits. This is what every local business needs to realize when it comes to online reviews by their past customers.