Starting and running a business always carries with it a certain amount of risk. Only the bravest are willing to take that risk and turn it into a profitable story. I’m sure that you, who are reading this article, are just one of them.
Nowadays, being an entrepreneur is a very demanding call with many challenges. Your goal would be to stand out from the competition, get as many customers as possible, make our brand recognizable, and still be successful. To increase the number of consumers, we have at our disposal an extremely effective marketing strategy, which is reflected in the purchase of promotional products. With so many options available, buying branded products seems daunting. However, if you do the job the right way, the results of this strategy will surprise you.
Thinking about this you certainly have certain desires like I want to invest little money, I want the product to present my business in the right way, but how do I know if I made the right choice? Well, there we are for you! With a few tips that we’ll give you below, you’ll be able to ensure that your promotional material is useful and you’re going to choose the product that best represents your brand!
So, shall we?
1. Target the audience
The most important move to better market your business is to choose your target audience. The target customers may already be your clients or they are potential consumers, employees in a particular industry, etc. Ask yourself questions related to the target group such as what age I want to approach, what gender, what is the average income of that group of people, are they family person, what is their occupation, etc. When you answer these and many more questions, it will be much easier for you to approach customers and reach the ultimate goal. If you better understand what your customers’ interests are, then you won’t have the fear that your promotional product will end up in the trash.
Example for targeting an audience: if you own a bookstore and want to attract more women into it, you can give them promotional products such as pink notebooks, stationery, maybe even a certain amount of love novels. Think about it.
2. Make a financial plan
Before starting any business, it’s very important to determine the budget that is available to you. The same thing is with buying promotional products. I believe that you always have too many thoughts in your head when choosing the right product, but limiting your budget will significantly reduce them. Choosing cheaper products may seem more convenient for your pocket, but don’t let the price always be the one that dictates the marketing strategy. If your goal is to pass as cheaply as possible, there is a great possibility that you won’t pick out a product that answers all the previously asked questions and it won’t be relevant to the consumer. So, there is a chance that your product will be left or thrown away. Think of this step as an investment. Your reputation and popularity won’t decline if you give up a few cents more to buy a representative promotional product.
3. Set yourself the desired result in advance
At every important episode in our lives, we made plans and thoughts about the final result. During your studies, when defending your dissertation, did you want to do a good job just to get the highest grade or you wanted to get applause and praise? The same thing is in the business world and this marketing strategy. You need to set goals before you buy the product. Do you want to increase the reputation of your brand? Do you want to thank loyal customers and users of your product? To reach your goal, you need to think in advance about the result you want to achieve.
4. Explore the market
Choosing the right promotional product can seem like a very difficult task. In addition to the huge offer that is offered to us, it’s important to explore even the smallest details of the market. Your starting point should be the market to which you are closely connected to. Examine the competition, see what they offer to consumers and why. Take care of branding to climb a step higher than the competition, and for that, you might seek assistance from sites such as Brandabiltiy. Also, check the statistics to see which are the promotional products with the highest success rate. After these analyzes, your choice should be simpler. People today have a bunch of superfluous things, so you need to tailor your product to your customers and not just your business. Be one of those who will bring a smile to their faces and whose products they will enjoy. Wearable items such as clothing and accessories are considered to be the most cost-effective promotional material.
5. Distributive factor
The ultimate goal of any marketing strategy is to get a particular product into the hands of consumers. To do this job properly, product distribution plays a big role. How do you want the product to reach the guest? Would it be a direct delivery of products, would you send the products by post or have you considered a presentation at the fair? Whichever method of distribution you choose, you must make sure that it’s easy and efficient. The less packaging that separates the customer from the product and the more direct contact with the consumer, it would be a complete success. Time is also very important for a distribution. The time and type of products you offer are inextricably linked. Different products require different production and delivery time frame. Make sure that you offer the product during the right season. Let’s say you shouldn’t offer a bathing suit in the winter, and a sweater would be a complete failure in the summer. It’s estimated that companies generate up to 40% of their annual revenue from running a promotional product campaign during the holidays.
I believe that by now you are aware of how important is to choose the right promotional material for your business. If you don’t pay attention to each of these steps carefully, there would be a possibility that you’d make a mistake in choosing the product, which could harm your brand. However, if you make the right solution, the promotional product would last long and increase consumers’ awareness about your brand. Buying a product requires a little effort and time and its result will pay off in the end. Follow these tips and turn investing in this marketing strategy into a worthwhile investment!