Video marketing should be at the top of the priority list for your small business marketing efforts.
It’s a fact that video marketing boosts brand awareness, increases engagement, and raises conversion rates. If you’re not planning to include video in your digital marketing campaign, then you’re not maximizing your marketing efforts – it’s as simple as that.
In this post, we’re going to tell you 4 of the amazing benefits of video marketing. Growing a business in 2023 is tough, but keep reading and you’ll quickly understand that using video will make things a whole lot easier.
1. Improve Your Social Numbers
Social media is one of the main keys to success in marketing. The algorithms on Facebook, Instagram, and TikTok all work exceptionally to show people the content they want to see. If you’re making good videos for the right people, you’ll end up in front of the perfect audience.
This will increase your overall social media numbers and your engagement as well. When your engagement goes up on social media, your sales tend to spike as well. One of the keys to a successful video marketing campaign is tailoring your videos for each social media platform.
2. Communicate More Effectively
Creating videos can help you communicate complex ideas more easily and effectively. Blogging is still an important piece of the digital marketing puzzle – especially for SEO – but a 5-minute explainer video is a lot more enticing to the average consumer than a 2,000-word blog post.
Not only can you communicate information about your products and services, but you can communicate your personality and brand identity through videos. When consumers have a chance to get to know the people behind their favorite businesses, they’ll be more loyal, which will increase customer retention.
3. Boost SEO
Take a look at this blog post from The HOTH and you’ll see that YouTube generates about 2 billion monthly users. It’s second only to Google in terms of its popularity as a search engine and showing zero signs of slowing down. When you get more views on YouTube, your search ranking is going to go way up.
SEO is one of the most organic and important types of marketing that successful companies employ. Putting videos on your landing pages will drastically increase the likelihood of your site landing on the first SERP.
4. Building a Connection
Your videos can help you build a more meaningful connection with your audience. If you look at some of the top YouTube personalities these days, they all share this ability to connect with their viewers.
As a small business, you can follow this model and use your connection with people to turn them into customers. By creating a steady stream of on-brand video content, you can keep people coming back, again and again, to see what you have to say.
Enjoy the Benefits of Video Marketing
These are just a few of the benefits of video marketing, but when you figure out how to produce the right content, you’ll see even more video marketing benefits. Whether you try to make DIY videos or you hire a quality digital marketing firm to help you, your videos will quickly become the most important part of your marketing campaigns.
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